This post originally appeared as a ‘Live Blog Postcard from the Beach’ in my role as ‘beach writer’ at the Purple Beach Experience 2015.
What is the point of culture? asks philosopher and author Alain de Botton. Alain unapologetically offers a utilitarian solution: the human soul is in trouble and art should offer us therapy. This is a theme that he argued in his book, ‘How Proust can change your life’.
When role models and supermodels like Miranda Kerr say they have found solace in eastern philosophy, Alain thinks this is because western thinkers have let us down, by failing to demonstrate a purpose for the arts in society. In fact Philosophy offers answers to our personal fears and crises. Take the idea of success. Our society places huge value on material prosperity as an indicator of how well we are doing. For many people in the west, their greatest fears are humiliation and poverty. This is exacerbated by mass media that delights in stories of failure. But the idea of success is ‘amenable to tweaking’. What if success was defined differently?
Alain thinks the solution to our fears is to work towards a more sympathetic society where we all understand how easy it is to ‘stuff up’; a world where we recognise that our mental health is very fragile and we are all ‘one blood clot away’ from the end of life.
When it comes to existential questions such as ‘the meaning of life’, Alain suggests that the ultimate goal of life is fulfilment and a sense of serving others. When jobs become meaningless, it is often because they have become disconnected from how we serve other people and why it matters.
The difficulty is getting such wisdom to ‘stick’. Hollywood films with mega-million budgets can move us for a couple of hours, but the next day, the effect has gone. Similarly, Alain suggests that companies who want to inculcate ‘values’ should learn from the great religions that used music, poetry, beautiful images, special places and above all, endless repetition from birth to death to establish their value systems.
Alain believes that every human fear presents a business opportunity. For example, Facebook has established a global empire by offering a sense of community to those who fear loneliness. In this era where so many people are searching for meaning, there is so much more to do, so many opportunities to address people’s fears in fulfilling ways.
See more at: http://www.purplebeach.com/pBexp2015Postcards/viewBlog/5/Searching-for-the-meaning-of-life-with-Alain-de-Botton#sthash.wvna3gHY.dpuf